Superyacht Sales UK provides an all-encompassing service for buying, selling, and chartering luxury yachts, guaranteeing significant savings through fixed fees.
Superyacht Sales UK is a Central Agency based in the UK but operating internationally. We offer a wide array of services, including yacht sales, purchases, charters, yacht and crew management, legal services, and the new construction of luxury yachts exceeding thirty meters.
Utilising state-of-the-art platform technology and digital capabilities, combined with a passion for exquisite yet practical design, our highly experienced sales and marketing team is dedicated to providing an outstanding and discreet international service for our clients.
A Life Shaped by the Sea: The Story Behind Superyacht Sales UK
Superyacht Sales UK was founded by Kerry Ballard our CEO on more than just commercial ambition — it was born from a lifetime connection to the sea, shaped by service, creativity, and an enduring passion for yachting.
Raised along the renowned Solent Coast, Kerry developed an early and lasting love for the ocean. Kerry first learned to sail in a Bosun and later graduated to the light and agile Laser — experiences that taught her not only the thrill of sailing, but also the discipline, respect and deep understanding that the sea demands. That early passion has evolved over decades into a life dedicated to maritime excellence.
Before founding Superyacht Sales UK, Kerry spent over 20 years in public service, with the honour of contributing to the protection of Her Majesty the Late Queen Elizabeth II and His Royal Highness, the then Prince Charles — now King Charles III. That period of service instilled in her the highest standards of professionalism, discretion, integrity and reliability — values that now underpin our boutique brokerage ethos.
In 2008, Kerry qualified at the Royal Navy's HMS Excellent for STCW95 Certification, hosted by Flagship Superyacht Academy. The course included Responsibilities at Sea, Sea Survival, First Aid, and Fire-fighting at the impressive state-of-the art Fire Fighting Training Unit (FFTU) within HMS Excellent. This professional training opened many opportunities to work aboard Superyachts. This certification not only added depth to her understanding of life at sea, but also aligned her with the industry’s global safety and training standards.
Alongside her maritime journey, Kerry has built a 25-year career as a professional photographer and videographer, specialising in wildlife, landscapes, aviation and the marine environment. This visual and creative skillset brings a unique dimension to how Superyachts are marketed and presented to discerning clients worldwide. Kerry has also successfully operated several businesses, each one reinforcing her commitment to high standards and thoughtful entrepreneurship.
In April 2024, Kerry incorporated Superyacht Sales UK — a boutique British yacht brokerage dedicated to offering personalised, discreet and expert services to Ultra High Net Worth Individuals (UHNWIs) and corporate clients around the world.
Most recently, in May 2025, Kerry completed the accredited Yacht Owner’s Representative Program (Unit 40), held at Benetti Yachts in Livorno, Italy. This advanced training — delivered by the Superyacht Leadership Academy and supported by the Superyacht Builders Association (SYBAss) and the Superyacht Alliance — meets the educational standards of the IAMI GUEST Program, and equips her to represent owners with integrity and insight throughout all stages of ownership.
Today, Superyacht Sales UK is proud to be forming trusted commercial partnerships with respected brands and individuals across the global yachting ecosystem. Through these relationships, and a carefully curated client-first approach, we are steadily building a reputation as a specialist, boutique yacht brokerage with uncompromising standards, trust and a personal touch.
